1998 Nike Fit 'The Evolution Of Skin' Campaign

August 15, 2019

A closer look at the 1998 Nike Fit 'The Evolution Of Skin' Campaign. 

 

Exploring Nike's desire to create fabrics & materials imitating the human skin, featuring stripped bare Athletes including Ronaldo & Michael Johnson. 

 

Creative Director: Rich Silverstein

Art Director: Steve Luker

Director: Andrew Douglas

Producer: Matthew Jones

 

 

 

 

 

 

 

 

 

 

 

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